Apple is investigating claims the new iPad is prone to overheating when it is held a certain way.
Online forums have been hit by complaints that Apple's latest big release becomes too warm when it is held in the bottom left hand corner while the iPad is in portrait mode.
Users are now questioning if the iPad is prone to major overheating.
Users on Apple's forums, as well as popular tech website like Cnet and Mashable say they're concerned it may become a serious problem.
"Just got my new iPad. I'm loving the screen and speed but there's something weird about it. It gets rather warm/hot after 30minutes of usage. It has never happened on my iPad 2. Do you think it's harmless or .... ?", one user said.
Another concerned user said his sons couldn’t use the iPad.
"My little boy says its too hot to hold - (Great !) but seriously its not comfortable and I will be returning to the store".
If the problem becomes widespread, we could be seeing a repeat of the infamous 'antennagate' saga that affected users of the new iPhone 4.
Upon its release in 2010, users found the phone's signal would drop out when the phone was held a certain way.
The problem was eventually traced to the metal casing on the phone, and Apple was forced into an embarrassing apology.
Apple eventually agreed to provide angry users with a special case which fixed the problem.
If Apple faces a similar situation with its newest product, it will be the first major crisis for the company under new CEO Tim Cook.
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