Sets the Social Media Stage for His May 7th Battle Against Manny Pacquiao
(PRESS RELEASE) Beverly Hills, CA – March 22, 2011 – Boxer “Sugar” Shane Mosley has taken to Twitter to start a pre-fight battle with rival Manny Pacquiao through a series of witticisms on Twitter.
Boxing fans can follow the fray via @SugarShaneM and @CongMP on Twitter or by searching for #SugarTime at Search.Twitter.com. The first salvo has already been fired.
"Fans want the story behind the fight, and I'm here to give it to them -- unfiltered, unedited and in it's purest form" said Shane Mosley. "I'm using Twitter to let my fans know exactly how I feel about Pacquiao... It's #SugarTime."
The pre-battle rattle was conceived with the help of Ad.ly, which advised Shane Mosley, Untouchable J Productions and Introspect Entertainment on the best ways to leverage social media to engage fans on Twitter leading up to the epic match.
Ad.ly, Untouchable J Productions and Introspect Entertainment are already in discussion with brands that want to work with Shane Mosley for endorsements on Twitter.
“For the first time, fans are part of the pre-fight battle of wits and can directly connect with the world’s top boxers on Twitter,” said Arnie Gullov-Singh, CEO, Ad.ly “Shane could win this fight before it even starts, and brands want to associate themselves with this moment in history.”
The highly anticipated bout between Shane Mosley and Manny Pacquiao takes place on May 7, 2011 at the MGM Grand, and is available pay-per-view on Showtime.
“Sugar” Shane Mosley is the winner of world titles in three weight divisions, and the former WBA Welterweight Super Champion. Manny Pacquiao is the reigning World Boxing Organization (WBO) welterweight world champion and the International Boxing Organization (IBO) junior welterweight champion.
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